The “brand-new idol society,” known as BiS, is not just a music group but a revolutionary concept in Japan’s idol culture. It challenges traditional norms, blending punk rock aesthetics, provocative performances, and unconventional themes with the idol genre’s typically polished image. Founded in 2010 by Pour Lui, BiS was initially meant to disrupt the conservative expectations of female idol groups in Japan. Through its various iterations and breakups, BiS continues to shape and redefine the landscape of the Japanese music industry.
Formation and Early Years
BiS began in 2010 as a response to the overly manufactured image of idol groups in Japan. Unlike conventional idols who embody cuteness and purity, BiS embraced a gritty, rebellious aesthetic. Their debut album, Brand-new idol Society, introduced their distinctive style—provocative performances and eclectic music combining elements of punk rock, alternative, and pop. This approach attracted attention for both its boldness and controversy, with fans drawn to their raw authenticity.
The group’s initial years saw rapid changes in lineups, with Pour Lui, the founder, remaining the constant figure. This period featured notable releases like PPCC and the album Idol Is Dead, which set the tone for BiS’s anti-idol image. Their activities extended beyond music, including shocking photo shoots and unconventional promotional events that further challenged idol culture norms.
The First Disbandment and Revival
In 2014, after achieving considerable success, BiS decided to disband. Their final concert at Yokohama Arena was seen as a culmination of their rebellious journey. However, this was not the end of the BiS story. Pour Lui revived the group in 2016 with a new lineup, signaling a fresh start while retaining the spirit of its previous incarnation. The reformation allowed BiS to explore new sounds and collaborations, solidifying their place as a continuously evolving act rather than a static idol group.
BiS and the Concept of Anti-Idol
BiS’s appeal lies in its identity as an “anti-idol” group. While mainstream idols aim to project an image of innocence, BiS has consistently pushed boundaries with provocative themes, grunge aesthetics, and raw lyrics that explore complex emotions. Their music videos often feature gritty imagery, such as vandalism or simulated violence, which starkly contrasts with the polished visuals typical in J-pop.
This approach did not come without criticism, as some argued that BiS’s shock tactics could be seen as mere gimmicks. However, fans and critics who supported the group argued that these elements were used purposefully to confront societal expectations and provoke thought about the idol industry’s exploitative aspects. The anti-idol movement, led by groups like BiS, ultimately created a subgenre that attracted followers who preferred alternative music styles and themes.
Latest Developments and New Music
As of 2023 and into 2024, BiS continues to be a dynamic presence in the idol scene. Their latest album, NEVER MiND, set for release in February 2024, marks the group’s third major album. It features a variety of producers, including AxSxE, Age Factory, and members from fOUL, which brings diverse influences to their evolving sound. The tracks on this album, such as “STiLL BE CHiLD” and “NO CHOiCE,” embody the band’s commitment to blending genres, with punk rock and experimental tones dominating the composition.
The group has also planned a tour called “We Gotta Go BiS TOUR,” which will take place from May to June 2024. This tour will support the new album and revisit some of their earlier music, allowing fans to experience the breadth of BiS’s discography.
The Impact on Idol Culture
The “brand-new idol society” not only shaped the “anti-idol” movement but also influenced mainstream idol groups to adopt edgier themes and sounds. While some idol groups continued to maintain traditional norms, others began incorporating alternative fashion, music, and even controversial themes into their performances. This shift signifies a broader acceptance of diverse expressions within the idol scene, partly due to BiS’s impact.
The existence of BiS also paved the way for other anti-idol groups such as “BiSH” (Brand-new idol SHiT), which was created by BiS’s manager Watanabe Junnosuke. BiSH, often considered BiS’s spiritual successor, adopted a similar approach while adding its unique flair, further extending the anti-idol movement’s reach.
BiS’s Legacy and the Future
Looking forward, BiS shows no signs of slowing down. The group’s ability to reinvent itself and challenge the status quo suggests that it will continue to be a trailblazer in the idol industry. With their upcoming album and tours, BiS aims to cement their legacy not only as musicians but as pioneers who defied the traditional idol mold. Their journey embodies a constant evolution, with lineup changes and musical experiments keeping them relevant and impactful.
The idol landscape in Japan remains dynamic, and as fans demand more authenticity, groups like BiS will likely continue to inspire new generations of performers. Their commitment to pushing boundaries ensures that the “brand-new idol society” is more than just a music group; it is a movement that questions the very fabric of what it means to be an idol.
FAQ’S
What is the Brand-New Idol Society?
The Brand-New Idol Society (BNIS) is a newly formed group of talented individuals aiming to redefine the music industry. They are a diverse group of singers, dancers, and musicians who come together to create unique and innovative music.
Who are the members of the Brand-New Idol Society?
The BNIS is composed of a group of highly skilled and dedicated individuals. While their exact lineup may change over time, the current members are known for their exceptional talent and stage presence.
What is the music style of the Brand-New Idol Society?
The BNIS’s music style is a fusion of various genres, including pop, R&B, hip-hop, and electronic. They are known for their experimental approach to music, incorporating different sounds and influences to create a unique listening experience.
Where did the Brand-New Idol Society form?
The BNIS was formed in [City, State/Country], a vibrant and culturally diverse city that has a strong music scene. The group’s formation was influenced by the city’s creative energy and the opportunities it offered for aspiring musicians.
How did the Brand-New Idol Society come together?
The members of the BNIS met through various means, including auditions, online platforms, and mutual connections. Their shared passion for music and their desire to create something new brought them together to form the group.
To read more, Click here
