Au Vodka is co-owned by Charlie Morgan and Jackson Quinn, two entrepreneurs from Wales. They launched the brand in 2016 and have since grown it into a successful business, with a valuation estimated at £150 million.
Au Vodka: Ownership and Company Details
Owners:
- Charlie Morgan: Co-founder and Managing Director. Previously worked in marketing and branding for various companies.
- Jackson Quinn: Co-founder and Sales & Operations Director. Has a background in law and business development.
Company Details:
- Company Name: Au Vodka Limited
- Founded: 2016
- Headquarters: Swansea, Wales
- Website: https://auvodka.co.uk/collections/frontpage
- Products: Au Vodka offers a range of vodka products, including classic vodka, flavored vodkas, and premium spirits.
- Awards & Recognition:
- Named the most popular vodka brand on the internet by The Spirits Business.
- Founders Charlie Morgan and Jackson Quinn entered The Times’ Young Rich List in 2022, placing 24th with an estimated fortune of £40 million each.
- Valuation: Approximately £150 million
Additional Information:
- Au Vodka gained significant attention after receiving a major investment from YouTuber Jake Paul in 2021.
- The company is known for its innovative marketing strategies and use of social media influencers.
- Au Vodka is committed to sustainability and ethical sourcing. They use British wheat and spring water in their products and support local businesses.
When was Au Vodka founded?
Au Vodka was founded in 2015.
According to reports, friends Charlie then 19, and Jackson, then 21, decided to see if they could make their own vodka so they produced one, naming it Au Vodka.
They first produced 2,000 bottles and launched the new founded beverage locally in a few bars around their home city of Swansea.
What are Charlie and Jackson’s net worth’s?
Named the most popular vodka brand on the internet by The Spirits Business, Au Vodka’s founders Charlie and Jackson entered The Times’ Young Rich List in 2022, placing 24th with an estimated fortune of £40 million each.
Charlie is also heir to a fortune as his dad Martin Morgan is the owner of the Morgan’s Hotel and the director of Swansea City.
He is believed to have a fortune of around £65million.
Where is Au Vodka made?
According to Au Vodka official website, ”each batch of Au Vodka’s Premium Vodka begins with the finest grain grown in the heart of the English countryside, which is then blended with pristine spring water before being filtered”.
The bottle however is created in Italy.
Who is the managing director of Au Vodka?
Jackson Quinn – Managing Director – Au Vodka.
What is the turnover of Au Vodka?
US$54.7m
Wales-based Au Vodka has been named the UK’s fastest-growing company by the Growth Index 100, after registering annual turnover of £43.9 million (US$54.7m)
Why is Au Vodka so popular?
Unique and eye-catching branding:
- Gold bottle: The iconic gold bottle immediately stands out on shelves,making Au Vodka instantly recognizable.
- Colorful liquids: Their vibrant and unusual flavored vodkas, like Blue Raspberry and Green Watermelon, are visually appealing and photogenic.
- Social media savvy: Au Vodka has been highly effective in using social media platforms like Instagram and TikTok to reach a young audience and build brand awareness.
- Celebrity endorsements: Celebrities like Jake Paul and KSI have endorsed Au Vodka, further increasing its visibility and appeal.
Innovative marketing strategies:
- Limited edition releases: Au Vodka frequently releases limited edition bottles and flavors, creating a sense of excitement and urgency for consumers.
- Partnerships: Collaborating with other brands and influencers has further amplified their reach.
- Experiential marketing: Au Vodka engages audiences through interactive events and experiences, creating a strong brand connection.
Focus on quality and taste:
- British ingredients: Au Vodka uses locally sourced wheat and spring water,highlighting their commitment to quality.
- Smooth taste: Consumers consistently praise the vodka’s smooth and clean taste.
- Wide range of flavors: Au Vodka offers a variety of flavors to cater to different preferences.
Affordable luxury:
- Premium positioning: Au Vodka is positioned as a premium brand, offering a luxurious experience at an accessible price point.
- Value for money: Consumers perceive Au Vodka as good quality and value for money compared to other premium vodkas.
Trendiness and social proof:
- Au Vodka is often associated with trends and luxury lifestyles, making it appealing to a certain demographic.
- The brand’s strong social media presence and influencer endorsements create a sense of social proof, encouraging others to try it.
Overall, Au Vodka’s popularity stems from a combination of strong branding, innovative marketing, high-quality products, and a focus on affordability. They have successfully captured the attention of a young and trendy audience, making them one of the fastest-growing vodka brands in the world.
