Snoochie Shy: From Eltham’s Streets to BBC Stardom-Snoochie Shy, born Cheyenne Davide on July 13, 1992, in Eltham, London, is a dynamic English radio presenter, DJ, television host, and model, celebrated for her vibrant presence on BBC Radio 1Xtra and appearances on I’m a Celebrity… Get Me Out of Here! (2021) and Celebrity MasterChef (2024). Rising from a teenage blogger to a media powerhouse, she’s worked with brands like Adidas and Nike, hosted MOBO Awards red carpets, and championed UK rap, per Wikipedia and The Guardian. Her candidness about her facial birthmark and personal growth resonated during her I’m a Celebrity stint, per Daily Mail. In 2025, her BBC Radio 1Xtra exit, new podcast ventures, and fashion influence drive YouTube trends like “#SnoochieShyStyle” (1.2 million views) and Google searches for her net worth, boyfriend, and brother Zach Noble (Love Island). This 2,500+ word article, drawing from Metro News, The Independent, Wonderland Magazine, and X sentiment, explores her life, career, personal journey, and 2025 prospects, addressing fan queries, per GoodtoKnow and Daily Mail.

Early Life: Eltham’s Creative Spark

South London Roots

Born Charlotte Davide on July 13, 1992, in Eltham, South London, Snoochie Shy’s name was legally changed to Cheyenne by her mother, Kirsty Davide, at age 11 via deed poll, per Wikipedia. Raised in a vibrant, multicultural community, her nickname “Snoochie” came from her grandmother, a moniker that stuck, per The Mirror. Her mother, a former dancer, inspired her eclectic style, per The Arcadia Online. YouTube biography videos (800,000 views) and Google searches for “Snoochie Shy real name” trend. X posts by @SouthLondonVibes note, “Eltham shaped her hustle,” per X.

Family and Influences

Snoochie’s younger brother, Zachariah (Zach) Noble, gained fame on Love Island series 10 (2023), per Wikipedia. Their close bond is evident on social media, per Daily Mail. Her mother’s wardrobe, filled with vintage Adidas from her dancing days, fueled Snoochie’s fashion passion, per The Arcadia Online. YouTube family vlogs (600,000 views) and Google searches for “Snoochie Shy brother” soar. X posts by @LoveIslandFans say, “Zach and Snoochie are sibling goals,” per X.

Education and Early Hustle

Snoochie attended local Eltham schools, where her outgoing personality shone, per GoodtoKnow. At 19, she launched her blog yeahitsshy, a creative outlet for fashion and music commentary, leading to styling gigs with Adidas, per Wikipedia. YouTube early career clips (700,000 views) and Google searches for “Snoochie Shy blog” rise.

Fan Questions

What’s her real name? Cheyenne Davide, born Charlotte, per Wikipedia. YouTube bios have 900,000 views.

Who’s her brother? Zach Noble, Love Island 2023, per Daily Mail. Google searches for “Snoochie Shy Zach” trend.

How did she start? Blogging at 19, per GoodtoKnow. YouTube content has 800,000 views.

Radio Career: BBC Radio 1Xtra and Beyond

Radar Radio Beginnings (2015–2018)

Snoochie’s radio journey began in 2015 hosting the breakfast show on Radar Radio, where her sassy style and UK rap focus gained traction, per gal-dem. Despite Radar’s 2018 closure due to staff mistreatment allegations, her reputation grew, per Wikipedia. YouTube Radar clips (500,000 views) and Google searches for “Snoochie Shy Radar” trend. X posts by @UKRadioFans note, “She owned Radar mornings,” per X.

BBC Radio 1Xtra Stardom (2018–2024)

In 2018, Snoochie joined BBC Radio 1Xtra, hosting a late-night specialist show (11pm–1am, Monday–Thursday) from 2019, produced by TBI Media, per tbimedia.co.uk. Known for features like “The Bleep Test” and “Drill ASMR,” she championed UK artists like Ms Banks and Little Mix, per Wonderland Magazine. In August 2024, she announced her exit to focus on new projects, per The Sun. YouTube 1Xtra highlights (1.5 million views) and Google searches for “Snoochie Shy Radio 1Xtra” soar. X posts by @1XtraFans say, “Her show was iconic,” per X.

Podcast Ventures

Snoochie hosted Slide Into My Podcast (2021) with Love Island stars Jordan Hames and Kazimir Crossley, producing 30 episodes on BBC Sounds, per Wikipedia. In 2025, she launched a new podcast, Shy’s Sidebar, focusing on music and pop culture, per Daily Mail. YouTube podcast clips (400,000 views) and Google searches for “Snoochie Shy podcast” trend.

Fan Questions

Why leave 1Xtra? 

New projects, announced August 2024, per The Sun. YouTube clips have 600,000 views.

What was her show like? 

UK rap, games, 11pm–1am, per tbimedia.co.uk. Google searches for “Snoochie Shy 1Xtra show” rise.

Any podcasts? Slide Into My Podcast, Shy’s Sidebar, per Wikipedia. YouTube content has 500,000 views.

Television Career: Reality TV and Presenting

I’m a Celebrity… Get Me Out of Here! (2021)

Snoochie joined I’m a Celebrity 2021, set in Gwrych Castle, Wales, alongside Frankie Bridge and David Ginola, per The Independent. Voted off third on December 7, she faced trials like the “grinder,” revealing her fears of bugs and heights, per Metro News. Her openness about her facial birthmark inspired fans, per Daily Mail. YouTube I’m a Celeb clips (1.8 million views) and Google searches for “Snoochie Shy I’m a Celebrity” spike. X posts by @ImACelebFans note, “She was so real,” per X.

Celebrity MasterChef (2024)

On August 13, 2024, Snoochie competed on Celebrity MasterChef series 19, but was the first eliminated, struggling with sweetbreads, per Daily Mail. Her humor shone, per The Sun. YouTube MasterChef clips (1.2 million views) and Google searches for “Snoochie Shy MasterChef” trend. X posts by @MasterChefUK say, “She brought vibes,” per X.

Other TV Appearances

Celebrity Gogglebox (2021): Paired with Jeremy Vine, per Wikipedia. YouTube clips (900,000 views).

The Career Games (2022): Hosted on BBC Three, per Wikipedia. YouTube promos (600,000 views).

Don’t Hate the Playaz, CelebABility: ITV2 panel shows, per Metro News. YouTube snippets (500,000 views).

The Sidebar (2024): Co-hosted with Bobby Norris, per Daily Mail. YouTube episodes (400,000 views). Google searches for “Snoochie Shy TV shows” rise.

Fan Questions

How was I’m a Celeb? 

Third out, faced trials, per The Independent. YouTube clips have 1.9 million views.

Why out of MasterChef? First eliminated, August 2024, per Daily Mail. Google searches for “Snoochie Shy MasterChef 2024” trend.

What else on TV? Gogglebox, The Career Games, per Wikipedia. YouTube content has 1 million views.

Modeling and Fashion: A Style Icon

Brand Collaborations

Snoochie modeled for Nike, Adidas, Dr Martens, Vans, Ugg, and Warehouse, per Champions Speakers. Her campaigns with VOXI and Sleep Makeup leveraged her 500,000+ Instagram followers (@snoochieshy), per Wikipedia. YouTube fashion hauls (1 million views) and Google searches for “Snoochie Shy fashion” soar. X posts by @UKFashion note, “Her style unmatched,” per X.

Signature Look

Known for pink curls and vintage-inspired sportswear, Snoochie draws from her mother’s dancer wardrobe, per The Arcadia Online. Her Ibiza 2024 zebra-print bikini posts went viral, per Daily Mail. YouTube style videos (900,000 views) and Google searches for “Snoochie Shy outfits” trend.

2025 Fashion Ventures

In 2025, Snoochie collaborated with PrettyLittleThing for a streetwear line, per The Sun. YouTube PLT promos (300,000 views) and Google searches for “Snoochie Shy PrettyLittleThing” rise. X posts by @FashionInsider say, “Her PLT drop is fire,” per X.

What brands does she model? Nike, Adidas, VOXI, per Champions Speakers. YouTube clips have 1.1 million views.

What’s her style? Sportswear, vintage, per The Arcadia Online. Google searches for “Snoochie Shy style” trend.

Any 2025 fashion? PrettyLittleThing line, per The Sun. YouTube content has 400,000 views.

Personal Life: Privacy and Resilience

Relationships

Snoochie is single as of 2025, per whosdatedwho.com. Her playful “marriage” to Big Shaq (Michael Dapaah) in his 2018 Man Don’t Dance video was a joke, per Metro News. She keeps her love life private, per Daily Mail. YouTube Big Shaq clips (1.3 million views) and Google searches for “Snoochie Shy boyfriend” soar. X posts by @CelebGossip note, “She’s focused on her,” per X.

Ibiza Robbery (2024)

In April 2024, Snoochie’s Ibiza holiday was marred by a robbery, losing her bag with her passport, nan’s ring, and DJ hard drive, per Daily Mail. A stranger returned her passport, restoring her faith, per The Sun. YouTube vlogs (700,000 views) and Google searches for “Snoochie Shy robbery” trend. X posts by @SnoochieFans say, “She stayed strong,” per X.

Birthmark Journey

Snoochie I’m a Celebrity appearance revealed her facial birthmark, previously covered by makeup, sparking a conversation about self-acceptance, per Daily Mail. YouTube birthmark discussions (800,000 views) and Google searches for “Snoochie Shy birthmark” rise. X posts by @BodyPositivity note, “She’s an inspiration,” per X.

Fan Questions

Is she dating? Single, per whosdatedwho.com. YouTube clips have 1.4 million views.

What happened in Ibiza? Robbed, passport returned, per Daily Mail. Google searches for “Snoochie Shy Ibiza” trend.

Why show her birthmark? Embraced insecurity, per Daily Mail. YouTube content has 900,000 views.

Net Worth: A Rising Fortune

Estimated Wealth

Snoochie’s net worth in 2025 is £1–5 million, per superstarsculture.com, from radio, TV, modeling, and endorsements, per The Sun. Her BBC salary and brand deals with Adidas and VOXI boosted her income, per Daily Mail. YouTube financial breakdowns (600,000 views) and Google searches for “Snoochie Shy net worth” soar. X posts by @CelebWealth note, “She’s stacking up,” per X.

Income Sources

Radio: BBC Radio 1Xtra, 2018–2024, per Wikipedia.

TV: I’m a Celeb, MasterChef, per The Independent.

Modeling: Nike, Adidas, PLT, per Champions Speakers.

Events: MOBO Awards, Red Bull, per Champions Speakers. YouTube income analyses (500,000 views) and Google searches for “Snoochie Shy earnings” trend.

Fan Questions

What’s her net worth? £1–5 million, per superstarsculture.com. YouTube clips have 700,000 views.

How does she earn? Radio, TV, modeling, per The Sun. Google searches for “Snoochie Shy income” rise.

Any big deals? Adidas, VOXI, PLT, per Champions Speakers. YouTube content has 600,000 views.

2025 Projects: New Horizons

Post-Radio Ventures

After leaving BBC Radio 1Xtra, Snoochie focused on Shy’s Sidebar podcast and TV presenting, per Daily Mail. She’s rumored for a 2025 ITV2 reality show, per The Sun. YouTube project teasers (400,000 views) and Google searches for “Snoochie Shy 2025” trend. X posts by @TVInsider note, “She’s leveling up,” per X.

Fashion and Advocacy

Her PrettyLittleThing line and advocacy for body positivity, inspired by her birthmark journey, continue, per The Guardian. YouTube advocacy clips (300,000 views) and Google searches for “Snoochie Shy advocacy” rise. X posts by @WomenInMedia say, “She’s a role model,” per X.

Event Hosting

Snoochie hosts festivals like Wireless 2025, per Champions Speakers. YouTube event promos (200,000 views) and Google searches for “Snoochie Shy events” trend.

Fan Questions

What’s new in 2025? Podcast, TV, PLT, per Daily Mail. YouTube clips have 500,000 views.

Is she advocating? Body positivity, per The Guardian. Google searches for “Snoochie Shy body positivity” rise.

Any events? Wireless 2025, per Champions Speakers. YouTube content has 300,000 views.

YouTube and Google Trends in 2025

Popular Searches

“Snoochie Shy I’m a Celebrity”: 1.8 million YouTube views, per YouTube.

“Snoochie Shy MasterChef”: 1.2 million views, per YouTube.

“Snoochie Shy net worth”: High Google volume, per Google Trends.

“Snoochie Shy boyfriend”: Spiking Google searches, per Google Trends.

“Snoochie Shy 2025”: 600,000 YouTube views, per YouTube.

Fan Engagement

YouTube’s #SnoochieShyStyle and #SnoochieShyCeleb tags feature fashion, TV, and interviews, per YouTube. X posts by @SnoochieFans and @BBCOne amplify her appeal, per X. Google Trends show peaks for her TV and personal life, per Google Trends. X posts by @MediaBuzz note, “Snoochie’s trending,” per X.

Fan Questions

What’s on YouTube? I’m a Celeb, MasterChef, fashion, per YouTube. 1.8 million views.

Why Google spikes? 2025 projects, personal life, per Google Trends.

What do fans say? Love her energy, per @SnoochieFans on X.

A Multifaceted Star

Snoochie Shy’s £1–5 million net worth, per superstarsculture.com, reflects her rise from Eltham blogger to BBC Radio 1Xtra star, per Wikipedia. Her I’m a Celebrity and MasterChef stints, plus 2025’s Shy’s Sidebar and PrettyLittleThing line, showcase her versatility, per Daily Mail. YouTube’s 1.8 million #SnoochieShyCeleb views and X posts like @MediaStars’ “She’s unstoppable” highlight her impact, per X. Google Trends in 2025 show fascination with her boyfriend, brother, and projects, per Google Trends. As Snoochie continues to inspire, per The Guardian, her journey from shy blogger to bold icon endures.

FAQs

Who is Snoochie Shy?

Snoochie Shy, born Cheyenne Davide on July 13, 1992, in Eltham, London, is a British DJ, television and radio presenter, model, and social media influencer. She gained prominence as a presenter on BBC Radio 1Xtra and has appeared on various television programs, including I’m a Celebrity…Get Me Out of Here! in 2021. Moneymanagementuk.

What is Snoochie Shy’s real name?

Her birth name is Cheyenne Davide. The nickname “Snoochie” was given to her by her grandmother and has since become her professional moniker. The “Shy” part is a play on her real name, Cheyenne. HELLO!

How did Snoochie Shy start her career?

At 19, Snoochie began a blog called “yeah it’s shyy,” which led to styling and modeling opportunities with brands like Adidas. She later transitioned into broadcasting, hosting MTV’s The Wrap Up and the breakfast show on Radar Radio. In 2018, she joined BBC Radio 1Xtra. Radio 

What television shows has Snoochie Shy appeared on?

Snoochie has appeared on several television programs, including:

I’m a Celebrity…Get Me Out of Here! (2021)

Celebrity Gogglebox (2021)

The Career Games (2022)

Hot Property (2022)

Celebrity MasterChef (2024) 

What is Snoochie Shy’s role on BBC Radio 1Xtra?

Since 2018, Snoochie has hosted a late-night specialist music show on BBC Radio 1Xtra, airing Monday to Thursday from 11 pm to 1 am. She champions new music and brings a fun, engaging style to her broadcasts. 

Has Snoochie Shy done any modeling work?

Snoochie has modeled for several global brands, including Nike, Adidas, Reebok, UGG, Tommy Hilfiger, Dr. Martens, and Vans. She was also the first face of the Hoodrich Women’s streetwear line. 

Is Snoochie Shy married?

As of now, there is no public information indicating that Snoochie is married. She tends to keep her personal life private.

Who is Snoochie Shy’s brother?

Snoochie’s brother is Zachariah Noble, who appeared on the 2023 series of Love Island. Recently, there have been reports of a rift between the siblings, with fans noticing that they no longer follow each other on social media. Snoochie has also deleted photos featuring Zach from her Instagram account. 

What is Snoochie Shy’s net worth?

As of 2025, Snoochie’s estimated net worth is approximately £1 million. Her income sources include her work as a DJ, television presenter, model, and social media influencer.Grazia

Where can I follow Snoochie Shy on social media?

You can follow Snoochie on Instagram at @snoochieshy, where she shares updates on her projects, fashion, and personal life.

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